Uber targets millions of new users with lite app

Uber is making a play for millions of new users with slow or patchy internet connections.The ride-hailing gian...

Posted: Jun. 12, 2018 11:19 AM
Updated: Jun. 12, 2018 11:19 AM

Uber is making a play for millions of new users with slow or patchy internet connections.

The ride-hailing giant unveiled Uber Lite in India on Tuesday, claiming in a blog post the app would use five megabytes of data, the same amount of smartphone memory as "just 3 selfies."

Uber said the new app should help riders with "spotty connectivity" or "limited data plans" by using a progress bar instead of a map to show how close the driver is. It will also show popular pickup points when it can't detect a rider's location.

Ola, Uber's main rival in India, unveiled its own lite app earlier this year that claims to use less than 1 megabyte of space on smartphones.

Related: How China's Xiaomi took India's smartphone market by storm

Uber Lite will work on all Android phones, which account for the vast majority of the Indian market.

The company did not comment on plans to bring the app to iPhones. Apple accounts for just 2% of smartphone sales in India.

Related: The Chinese smartphone brand beating Apple and Samsung to high-spending Indians

Uber said it wants to capture the "next hundreds of millions of riders" in India who will be coming online through low-cost smartphones and cheap data plans.

The app will soon add multiple language choices - a key feature in India with its dozens of regional languages - and the ability to book rides offline.

Uber Lite will be expanded to more countries later this year, the company said.

Related: India will be Uber's last stand in Asia

Uber is the latest tech giant to unveil "lite" options for hundreds of millions of Indians that are experiencing the internet for the first time - most of them through smartphones. Google and Facebook already have similar versions of their popular services, including Google Maps, YouTube and Facebook Messenger.

Article Comments

Chico
Clear
63° wxIcon
Hi: 93° Lo: 57°
Feels Like: 63°
Oroville
Clear
68° wxIcon
Hi: 91° Lo: 58°
Feels Like: 68°
Paradise
Clear
63° wxIcon
Hi: 89° Lo: 59°
Feels Like: 63°
Chester
Clear
33° wxIcon
Hi: 79° Lo: 42°
Feels Like: 33°
Red Bluff
Clear
59° wxIcon
Hi: 96° Lo: 57°
Feels Like: 59°
Willows
Clear
63° wxIcon
Hi: 96° Lo: 55°
Feels Like: 63°
Critical fire danger prompts a Red Flag Warning today
KHSL Watches & Warnings
KHSL Radar
KHSL Temperatures

Community Events